Overwiev:

They’re in one business: generators!

In a broader sense they are in the Power Insurance business. They sell, rent, lease, install, maintain and service backup power systems of every size and description for every type of application. From portable power for the job site to permanent installations anywhere reliable standby power and prime power is important.

We have collaborated closely with Northeast Generator to revitalize their visual branding, breathing new life into their identity. By carefully crafting a modern yet timeless logo, refining their color palette, and designing cohesive marketing materials, we conveyed a sense of reliability and innovation that resonated with their target audience. Implementing this refreshed branding across their website, social media, and printed materials, we created a consistent and engaging brand experience.

The result was a significant boost in sales as customers responded positively to the updated look and feel, reinforcing Northeast Generator’s position as a leader in the industry.

Services:

rebranding, identity design, illustration